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Blue Ocean
A blue ocean market refers to an industry that does not currently exist or exists but has little attention. It is an unknown market. Blue ocean market is a type of "ocean" market. At present, the "ocean" market consists of two parts: red ocean and blue ocean.
A blue ocean market is a new market with no vicious competition (not without competition) and abundant profits.
In other words, it is the re-segmentation of the known red ocean market, forming a brand-new market area through market opportunities, products, services, and differentiation methods.
Companies or corporations with a blue ocean market can make strategic changes based on the current market situation to achieve faster growth and higher profits.